From Video Views to Engaging Viewers

At the beginning of 2012, YouTube released some pretty big numbers, like the number of video views on the site per day – 4 billion, or the hours of video being uploaded to YouTube per minute – 60. Sixty hours of video per minute.  That totals to 3,600 hours of video per hour and a whopping 86,400 hours of video per day.    

Babies. Puppies. Kitties.  That’s what sells!  

Using Facebook Ads

So your company is on Facebook and you're rocking social media for your business - now what? Once you've set up your Timeline page, mastered your editorial calendar, figured out who's posting what and when - it's time to get serious about helping people find your content.

Facebook ads are a great way to promote your business - reaching the exact audience you want with a targeted, relevant ad.

StoryTeller Intern Michael Ewen shares what he's learned during his 3-month video production internship.

There have been many proclamations to the future of TV news. At StoryTeller, we have five different people who used to work at TV stations in the Minneapolis area, and we all have different theories as to where TV news is headed. Our owner, Ed Heil, has shared his ideas on the future of TV news on this blog before.

Optimizing Video for Search

What catches your eye when you’re online? A catchy headline? A cool image? Or a video box with that big play button just begging to be clicked?

"Why would someone coming to our site want to watch that video?" That was the question that was raised during a recent video content planning session with a client. In a traditional sense, that's a legitimate question to ask when discussing video production. After all, if you're going to invest time and money to create dynamic video content, then let's make sure whomever is coming to the site is going to watch, right? Sort of.

Everyone loves a giveaway or freebie now and then - including your Facebook fans. According to an article published on Soshable.com, 40% of people like a Facebook fan page specifically for giveaways or special offers ("Why do Customers Like Your Facebook Page?").

When I started in the video production department at StoryTeller, a large majority of our clients had their completed videos delivered as DVDs. Now, just under 3 years later, almost every client has their story delivered as a digital file. 

At a recent media day that we were hosting with a client, I had an interesting chat with some reporter friends that I've known for years. We were discussing the demands that are now put on reporters regarding their responsibilities to social media and the challenges that go along with it. Through the course of the discussion we were led to this belief - all information, right or wrong, is converging on the web.