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Many marketers avoid using pop-ups and overlays because they are afraid of annoying website visitors, but these forms and boxes can be just as successful (if not more) than any other call-to-action on your website. In fact, Sumo, an overlay software, analyzed over 1.7 billion pop-ups and found that they average a 3% conversion rate.
Join Britt Laeger, HubSpot veteran, for a 30-minute crash course on how to create successful pop-ups using the Lead Flow tool (available in all free and paid HubSpot accounts).
Britt brings over 8 years of experience in inbound marketing, content creation, lead generation and HubSpot. Britt is the marketing manager for StoryTeller and she is often called the Swiss army knife of the office.