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Storytelling for Businesses:
Identifying Your Compelling Brand Stories

It’s essential for marketers to understand how to connect with their audiences with stories. Learn how to identify and tell your company's most captivating stories

Learn how to identify and tell the right stories for your business.

 
Good storytellers can recognize the most compelling stories. However, telling a story is not like writing copy for a brochure or creating a news release, the real stories are about the people your products serve. As a marketer, it’s important to understand where the real story lives and to be able to bring it to life.

What's Included? The 30-minute webinar recording, presentation slides, and links to a few relevant resources!

In this webinar,
you will learn how to:

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Identify compelling stories taking place in your company

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Share your stories across digital channels

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Measure the success and make adjustments based on your metrics

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Understand your audience and focus on the benefit to the viewer

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Motivate your audience to action using stories

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Listen to feedback to craft the best stories

 

About the Presenter

Ed Heil, President

Ed Heil brings more than 20 years of expertise in video production, audience alignment, media relations and more. Ed is the owner and founder of StoryTeller Media + Communications, an inbound marketing agency in Minneapolis, Minnesota. Ed started StoryTeller in 2005 after 12 years in television news where he was a sports reporter and anchor in Minnesota and South Carolina.

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