Good storytellers can recognize the most compelling stories. However, telling a story is not like writing copy for a brochure or creating a news release, the real stories are about the people your products serve. As a marketer, it’s important to understand where the real story lives and to be able to bring it to life.

Join Ed Heil, a former TV news veteran and owner of StoryTeller Media + Communications, to learn how to identify the right stories and tell them in a compelling fashion that can be measured for success and repeated.

In this webinar, you will learn how to:

• Identify compelling stories taking place in your company

• Understand your audience and focus on the benefit to the viewer

• Share your stories across digital channels

• Motivate your audience to action using stories

• Listen to feedback to craft the best stories

• Measure the success and make adjustments based on your metrics
  

On-Demand Webinar

What's Included? The 30-minute webinar recording, presentation slides and links to a few relevant resources!