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Identify compelling stories taking place in your company 

Understand your audience and focus on the benefit to the viewer

 

Share your stories across digital channels

Motivate your audience to action using stories

 

Measure the success and make adjustments based on your metrics

Listen to feedback to craft the best stories

About the Presenter | Ed Heil, President

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Ed Heil brings more than 20 years of expertise in video production, audience alignment, media relations and more. Ed is the owner and founder of StoryTeller Media + Communications, an inbound marketing agency in Minneapolis, Minnesota. Ed started StoryTeller in 2005 after 12 years in television news where he was a sports reporter and anchor in Minnesota and South Carolina.