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Good storytellers can recognize the most compelling stories. However, telling a story is not like writing copy for a brochure or creating a news release, the real stories are about the people your products serve. As a marketer, it’s important to understand where the real story lives and to be able to bring it to life.
Join Ed Heil, a former TV news veteran and owner of StoryTeller Media + Communications, to learn how to identify the right stories and tell them in a compelling fashion that can be measured for success and repeated.
Identify compelling stories taking place in your company
Understand your audience and focus on the benefit to the viewer
Share your stories across digital channels
Motivate your audience to action using stories
Listen to feedback to craft the best stories
Measure the success and make adjustments based on your metrics
What's Included? The 30-minute webinar recording, presentation slides and links to a few relevant resources!
Ed Heil brings more than 20 years of expertise in video production, audience alignment, media relations and more. Ed is the owner and founder of StoryTeller Media + Communications, an inbound marketing agency in Minneapolis, Minnesota. Ed started StoryTeller in 2005 after 12 years in television news where he was a sports reporter and anchor in Minnesota and South Carolina.