<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=887082134730209&amp;ev=PageView&amp;noscript=1">

Storytelling for Businesses: Identifying Your Compelling Brand Stories

Learn how to identify and tell your company's most captivating stories

It’s essential for marketers to understand how to connect with their audiences with stories.

Good storytellers can recognize the most compelling stories. However, telling a story is not like writing copy for a brochure or creating a news release, the real stories are about the people your products serve. As a marketer, it’s important to understand where the real story lives and to be able to bring it to life.

Join Ed Heil, a former TV news veteran and owner of StoryTeller Media + Communications, to learn how to identify the right stories and tell them in a compelling fashion that can be measured for success and repeated.

In this webinar, you will learn how to:

  • Identify compelling stories taking place in your company

  • Understand your audience and focus on the benefit to the viewer

  • Share your stories across digital channels

  • Motivate your audience to action using stories

  • Listen to feedback to craft the best stories

  • Measure the success and make adjustments based on your metrics

On-Demand Webinar

What's Included? The 30-minute webinar recording, presentation slides and links to a few relevant resources!


Watch On-Demand

Watch On-Demand

Share this Webinar

About the Presenter | Ed Heil, President


Ed Heil brings more than 20 years of expertise in video production, audience alignment, media relations and more. Ed is the owner and founder of StoryTeller Media + Communications, an inbound marketing agency in Minneapolis, Minnesota. Ed started StoryTeller in 2005 after 12 years in television news where he was a sports reporter and anchor in Minnesota and South Carolina.