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It turns out that making video part of your marketing doesn't have to be confusing.

We've been doing it for years, so we know what kind of video moves your target audience based on where they're at in the funnel. In this breezy guide, we've compiled our best ideas and nitty-gritty tips for using video in each stage of the buyer's journey: Awareness, Consideration, and Decision – oh, and real examples of great videos we've made for each.

AWARENESS

When people don’t know anything about your company or products, don't underestimate the power of the play button. Video can grab (and hold) their attention better than any other channel.

CONSIDERATION

Prospects know who you are — but they need to know more if they're going to decide to buy what you're selling. Give them useful, relevant, understandable videos that inform and entertain.

DECISION

They see you, they know you – so what's going to get them to choose you? Here's where you can break out testimonials, case studies, sales videos, and more to get them to pull the trigger.

StoryTellerBugWebsite
StoryTeller provides smart, affordable video production services for businesses in Minnesota and beyond. Our award-winning team is made up of TV news veterans who know how to tell powerful stories through video.
The videos we produce aren't commercials – they're your unique message brought to life.
We'll help tell your story the way it's meant to be told. Zero corporate gobbledygook.