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Video Marketing Guide:

How to Use Video Across the Buyer's Journey

This eBook, with 50 killer video and marketing automation examples, will help you put the right video in the right place to meet your customer's needs.

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Nineteen types of video across 30 pages of ideas, tactics, and best practices for attracting, convincing, and converting audiences – all in one handy eBook.

 

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It turns out that making video part of your marketing
doesn't have to be confusing.

We've been doing it for years, so we know what kind of video moves your target audience based on where they're at in the funnel. In this breezy guide, we've compiled our best ideas and nitty-gritty tips for using video in each stage of the buyer's journey: Awareness, Consideration, and Decision – oh, and real examples of great videos we've made for each.

Awareness

When people don’t know anything about your company or products, don't underestimate the power of the play button. Video can grab (and hold) their attention better than any other channel.

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CONSIDERATION

Prospects know who you are — but they need to know more if they're going to decide to buy what you're selling. Give them useful, relevant, understandable videos that inform and entertain.

HubSpot Video

 

DECISION

They see you, they know you – so what's going to get them to choose you? Here's where you can break out testimonials, case studies, sales videos, and more to get them to pull the trigger.

HubSpot Video